TY  - BOOK
AU  - Usunier,Jean-Claude
AU  - Lee,Julie Anne
TI  - Marketing across cultures
SN  - 9780273713913 (pbk.)
AV  - HF1416 .U85 2009
U1  - 658.8/4 22
PY  - 2009///
CY  - Harlow, Essex, England
PB  - Pearson Education
KW  - Export marketing
KW  - Social aspects
KW  - International business enterprises
KW  - Intercultural communication
N1  - Includes bibliographical references and index
UR  - http://catdir.loc.gov/catdir/toc/ecip0827/2008038953.html
ER  -