TY  - BOOK
AU  - Rossiter,John R.
AU  - Bellman,Steven
TI  - Marketing communications: theory and applications 
SN  - 1741032695
AV  - HF5415.123 .R67 2004
U1  - 658.8 22
PY  - 2005///
CY  - Frenchs Forest, NSW
PB  - Pearson-Prentice Hall
KW  - Communication in marketing
KW  - Positioning (Advertising)
N1  - Includes index; Includes bibliographical references and index
N2  - Draws from both academic literature and applied literature and from Europe and Australasia as well as the USA. Covers all contemporary forms of marcoms - brand advertising and direct-response advertising, sales promotion, corporate image advertising and more. Rossiter from Uni of Wollongong, NSW and Bellman from Uni of W.A
ER  -