Winer, Russell S. <br/><br/>
Marketing management / 
Russell S. Winer, Ravi Dhar. 
 - 4th ed. 
 - Upper Saddle River, N.J. :  Pearson Prentice Hall,  c2011. 
 - xxi, 506 p. :  col. ill. ;  29 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/>Marketing and the job of the marketing manager -- A strategic marketing framework -- Marketing research -- Analyzing consumer behavior -- Organizational buying behavior -- Market structure and competitor analysis -- Product decisions -- New product development -- Pricing -- Communications and advertising strategy -- Sales promotion -- Channels of distribution -- Direct channels of distribution : personal selling and direct marketing -- Customer relationship management -- Special topic : strategies for service markets. 
<br/><br/><label>ISBN: </label>9780136074625 0136074626 
<br/><br/><label>LCCN: </label>2010019160 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .W5476 2011 
<br/><br/><label>Dewey Class. No.: </label>658.8