Doyle, Peter,  1943-2003. <br/><br/>
Marketing management and strategy / 
Peter Doyle and Philip Stern. 
 - 4th ed. 
 - Harlow, England ;  New York :  Financial Times Prentice Hall,  2006. 
 - xii, 446 p. :  col. ill. ;  27 cm. 
<br/><br/>Includes bibliographical references (p. 427-434) and indexes. 
<br/><br/><label>ISBN: </label>0273693980 pbk 9780273693987 pbk 
<br/><br/><label>LCCN: </label>2005052643 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415  / .D753 2006 
<br/><br/><label>Dewey Class. No.: </label>658.8