TY  - BOOK
AU  - Doyle,Peter
AU  - Stern,Philip
TI  - Marketing management and strategy
SN  - 0273693980 pbk
AV  - HF5415 .D753 2006
U1  - 658.8 22
PY  - 2006///
CY  - Harlow, England, New York
PB  - Financial Times Prentice Hall
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references (p. 427-434) and indexes
ER  -