TY  - BOOK
AU  - Wood,Marian Burk
TI  - The marketing plan handbook
SN  - 9780137053506 (pbk.)
AV  - HF5415.13 .W66 2011
U1  - 658.802 22
PY  - 2011///
CY  - Boston, Mass., London
PB  - Pearson
KW  - Marketing
KW  - Planning
KW  - Management
N1  - Previous ed.: 2008; CD-ROM in accompanying package; Includes bibliographical references and index
ER  -