Jain, Subhash C.,  1942- <br/><br/>
Marketing planning and strategy / 
Subhash C. Jain, George T. Haley. 
 - 8th ed. 
 - Mason, Ohio :  Cengage Learning,  c2009. 
 - xvii, 643 p. :  ill. ;  29 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/>Pt. I. Introduction. 1. Marketing and the concept of planning and strategy. 2. Strategic marketing -- Pt. II. Strategic analysis. 3. Corporate appraisal. 4. Understanding competition. 5. Focusing on the customer. 6. Scanning the environment -- Pt. III. Strategic capabilities and direction. 7. Measuring strengths and weaknesses. 8. Developing marketing objectives and goals -- Pt. IV. Strategy formulation. 9. Strategy selection. 10. Portfolio analysis -- Pt. V. Strategy implementation and control. 11. Organizational structure. 12. Strategic tools -- Pt. VI. Marketing strategies. 13. Market strategies. 14. Product strategies. 15. Pricing strategies. 16. Distribution strategies. 17. Promotion strategies. 18. Global market strategies. 
<br/><br/><label>ISBN: </label>9781426639074 (student ed) 1426639074 (student ed) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13.J25 2009 
<br/><br/><label>Dewey Class. No.: </label>658.802