TY  - BOOK
AU  - Jain,Subhash C.
AU  - Haley,George T.
TI  - Marketing planning and strategy
SN  - 9781426639074 (student ed)
AV  - HF5415.13.J25 2009 
U1  - 658.802 21
PY  - 2009///
CY  - Mason, Ohio
PB  - Cengage Learning
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and indexes; Pt. I. Introduction. 1. Marketing and the concept of planning and strategy. 2. Strategic marketing -- Pt. II. Strategic analysis. 3. Corporate appraisal. 4. Understanding competition. 5. Focusing on the customer. 6. Scanning the environment -- Pt. III. Strategic capabilities and direction. 7. Measuring strengths and weaknesses. 8. Developing marketing objectives and goals -- Pt. IV. Strategy formulation. 9. Strategy selection. 10. Portfolio analysis -- Pt. V. Strategy implementation and control. 11. Organizational structure. 12. Strategic tools -- Pt. VI. Marketing strategies. 13. Market strategies. 14. Product strategies. 15. Pricing strategies. 16. Distribution strategies. 17. Promotion strategies. 18. Global market strategies
ER  -