Marketing power plays :  how the world's most ingenious marketers reach the top of their game. 

 - New York ;  London :  McGraw-Hill,  2007. 
 - ix, 178 p. :  ill. ;  22 cm. 
 - BusinessWeek .
 - BusinessWeek books. .
<br/><br/>Includes bibliographical references (p. 167-168) and index. 
<br/><br/><label>ISBN: </label>9780071475587 (pbk.) 0071475583 (pbk.) 
<br/><br/><label>LCCN: </label>2007278236 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415  / .M3172 2007 
<br/><br/><label>Dewey Class. No.: </label>658.8