Burns, Alvin C. <br/><br/>
Marketing research / 
Alvin C. Burns, Ronald F. Bush. 
 - 6th ed. 
 - Upper Saddle River, N.J. ;  London :  Prentice Hall,  c2010. 
 - 695 p. :  ill., ports. ;  26 cm. 
<br/><br/> "Global edition."  Previous ed.: 2006. 
<br/><br/>Includes bibliographical references (p. 662-680) and index. 
<br/><br/><label>ISBN: </label>9780137135998 (pbk.) 0137135998 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.