Schmidt, Marcus, 1959-

Marketing research : an international approach / Marcus J. Schmidt, Svend Hollensen. - Harlow, England ; New York : Prentice Hall/Financial Times, 2006. - xiv, 613 p. : ill. ; 25 cm.

Includes bibliographical references and index.

0273646354 (alk. paper) 9780273646358 (alk. paper)

2005058927


Marketing research--Methodology.
Export marketing--Research--Methodology.

HF5415.2 / .S345 2006

658/.3