TY  - BOOK
AU  - Bradley,Nigel
TI  - Marketing research: tools & techniques 
SN  - 9780199281961 (pbk.)
AV  - HF5415.2 .B655 2007
U1  - 658.83 22
PY  - 2007///
CY  - Oxford, New York
PB  - Oxford University Press
KW  - Marketing research
N1  - Includes bibliographical references and index
N2  - Balancing theoretical and practical elements of marketing research and showing students how to implement research themselves, this book covers the traditional principles and skills involved in marketing research, such as primary and secondary research, sampling, analysis, reporting and presentation
ER  -