Wilson, Alan M. Marketing research : an integrated approach / Alan Wilson. - 2nd ed. - Harlow, England ; New York : Prentice Hall/Financial Times, 2006. - xviii, 432 p. : ill. ; 25 cm. + 1 CD-ROM (4 3/4 in.) Includes bibliographical references and index. ISBN: 027369474X (alk. paper) 9780273694748 (alk. paper) LCCN: 2005058928 Subjects--Topical Terms: Marketing research. LC Class. No.: HF5415.2 / .W558 2006 Dewey Class. No.: 658.8/3