TY  - BOOK
AU  - Janssens,Wim
TI  - Marketing research with SPSS
SN  - 9780273703839 (pbk. : alk. paper)
AV  - HF5415.2 .M35842 2008
U1  - 658.8/30285555 22
PY  - 2008///
CY  - Harlow, England, New York
PB  - Prentice Hall/Financial Times
KW  - SPSS for Windows
KW  - Marketing research
N1  - Includes bibliographical references and index; Preface 1. Working with SPSS 2. Descriptive statistics 3. Univariate tests 4. Analysis of variance 5. Linear regression analysis 6. Logistic regression analysis 7. Exploratory factor analysis 8. Confirmatory factor analysis and path analysis using SEM 9. Cluster analysis 10. Multidimensional scaling techniques 11. Conjoint analysis Index
UR  - http://catdir.loc.gov/catdir/toc/ecip084/2007045264.html
ER  -