Walker, Orville C. <br/><br/>
Marketing strategy :  a decision-focused approach / 
Orville C. Walker, Jr., John W. Mullins. 
 - 7th ed. 
 - New York :  McGraw-Hill/Irwin,  c2011. 
 - xv, 352 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9780073381152 (alk. paper) 0073381152 (alk. paper) 
<br/><br/><label>LCCN: </label>2009043026 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .M3586 2011 
<br/><br/><label>Dewey Class. No.: </label>658.8/02