TY  - BOOK
AU  - Henricks,Barbara Cave
AU  - Shelton,Rusty
TI  - Mastering the new media landscape: embrace the micromedia mindset 
SN  - 9781626565807
AV  - HD59 .H436 2016
U1  - 658.8/72 23
PY  - 2016///]
CY  - Oakland, CA
PB  - Berrett-Koehler Publishers, Inc.
KW  - Internet in public relations
KW  - Internet marketing
KW  - Digital media
KW  - Information technology
KW  - Social aspects
KW  - BUSINESS & ECONOMICS
KW  - E-Commerce
KW  - Internet Marketing
KW  - bisacsh
KW  - Industries
KW  - Media & Communications
KW  - Marketing
KW  - fast
N1  - Includes bibliographical references (pages 158-160) and index; Welcome to the age of micromedia -- Technology gives rise to new rules of communication -- Understanding the opportunities in micromedia -- Earned, rented, and owned -- better together -- Discoverability and the future of marketing -- Online brand audit : getting your owned media infrastructure in shape -- Blogs, bylines, and killer content : what you can learn from traditional media -- The power of rented media -- Getting the most out of rented media -- Why the traditional, earned media still packs a punch -- Take the stage :launch a speaking career -- Futureproof your media strategy
ER  -