TY  - BOOK
AU  - Eastman,Susan Tyler
AU  - Ferguson,Douglas A.
AU  - Eastman,Susan Tyler
TI  - Media programming: strategies and practices 
SN  - 9780495500537 (pbk.)
AV  - PN1992.55 
U1  - 791.44/0236/0973 22
PY  - 2009///
CY  - Belmont, CA
PB  - Thomson/Wadsworth
KW  - Television programs
KW  - Planning
KW  - Radio programs
KW  - Cable television
N1  - Includes bibliographical references (p. 437-444) and index; Programming resources and constraints: A framework for programming strategies; Program and audience research; Domestic and international syndication -- Broadcast television strategies: Prime-time network entertainment programming; Nonprime-time network television programming; Television station programming strategies; Public television programming -- Cable, satellite, and online strategies: Cable, wireless,satellite and telephone program distribution; Online video and audio programming; Basic and premium subscription programming; Online video and audio programming -- Radio programming: Music radio programming; Information radio programming -- Glossary
ER  -