New perspectives on communicating in business with technology /
Communicating in business with technology
Carol M. Cram.
- Boston : Thomson Course Technology, c2007.
- 560 p. : ill. ; 28 cm.
- New perspectives. .
- New perspectives. .
On cover: "Features Microsoft Word, PowerPoint and Outlook 2003." Includes glossary and index. Instructional CD-ROM available which includes data files, instructor's manual and other resources.
Overview of business writing : writing clearly and effectively in business -- Electronic communication : writing e-mail and using microsoft outlook and web tooks -- Routine correspondence : writing memos, everyday letters, and form letters -- Persuasive correspondence : writing sales letters, negative news letters, and media releases -- Longer communications : creating proposals, reports, and newsletters -- Developing promotional materials : creating posters, flyers, brochures, and web content -- Oral communications : communicating orally and planning presentations -- Persuasive presentations : creating sales presentations and developing training sessions -- Job search documents : creating job application letters and resumes -- Glossary/Index.
This work provides an overview of business writing and its uses of technology as tools for communication, including electronic communication, routine correspondence, persuasive correspondence, longer communications, promotional materials development, oral communications, persuasive presentation development, and creating/distributing job search documents.
Grades 9 and up.
System requirements: Microsoft Windows 2000, XP, or higher, Microsoft Office Outlook 2003, Microsoft Word 2003, and Microsoft PowerPoint 2003, Data files.
0619267917 (pbk.) 9780619267919
2006299620
Business communication--Technological innovations. Business writing--Technological innovations. Business presentations--Technological innovations.