TY  - BOOK
AU  - Cram,Carol M.
TI  - New perspectives on communicating in business with technology
T2  - New perspectives
SN  - 0619267917 (pbk.)
AV  - HF5718 .C73 2007
U1  - 658.4/5 21
PY  - 2007///
CY  - Boston
PB  - Thomson Course Technology
KW  - Business communication
KW  - Technological innovations
KW  - Business writing
KW  - Business presentations
N1  - On cover: "Features Microsoft Word, PowerPoint and Outlook 2003."; Includes glossary and index; Instructional CD-ROM available which includes data files, instructor's manual and other resources; Overview of business writing : writing clearly and effectively in business -- Electronic communication : writing e-mail and using microsoft outlook and web tooks -- Routine correspondence : writing memos, everyday letters, and form letters -- Persuasive correspondence : writing sales letters, negative news letters, and media releases -- Longer communications : creating proposals, reports, and newsletters -- Developing promotional materials : creating posters, flyers, brochures, and web content -- Oral communications : communicating orally and planning presentations -- Persuasive presentations : creating sales presentations and developing training sessions -- Job search documents : creating job application letters and resumes -- Glossary/Index; Grades 9 and up
N2  - This work provides an overview of business writing and its uses of technology as tools for communication, including electronic communication, routine correspondence, persuasive correspondence, longer communications, promotional materials development, oral communications, persuasive presentation development, and creating/distributing job search documents
ER  -