Brethauer, Dale M.

New product development and delivery : ensuring successful products through integrated process management / Dale Brethauer. - New York : AMACOM, c2002. - xvi, 192 p. : ill.

Includes bibliographical references and index.

The Foundation Elements of Successful Transfers -- Communication Tools -- Robust Design and Product Tools -- Financial Tools -- Developing and Implementing a Formal Transfer Process -- Proliant, Inc.: A Success Story -- Proliant's Transfer Process Notebook. Ch. 1. Ch. 2. Ch. 3. Ch. 4. Ch. 5. Ch. 6. App.

"New Product Development and Delivery shows how to make seamless internal transfer a tactical program in pursuit of stated, quantifiable strategic goals. This guide helps companies maximize productivity, decrease time to market, and increase Economic Value Added (EVA) and overall profitability. The book features 16 tools to help your company focus on the actions that breed success."--BOOK JACKET.

0814407137 9780814407134

2001045907


New products--Marketing.

HF5415.153 / .B74 2002

658.8