TY - BOOK AU - Edesess,Michael TI - The 3 simple rules of investing: why everything you've heard about investing is wrong--and what to do instead SN - 9781626561625 AV - HG4521 .E369 2014 U1 - 332.6 23 PY - 2014///] CY - San Francisco PB - Berrett-Koehler KW - Investments KW - Portfolio management KW - Finance, Personal KW - fast N1 - Includes bibliographical references (pages 201-208) and index; Introduction: The simplify Wall Street portfolio -- The 3 simple rules of investing. Simplify your options ; Look only forward ; Tune out noise -- Investing's 7 deadly temptations. Beat the market ; Trust it all to our expertise ; Precisely calibrate your portfolio ; Sleep well at night with your risk under control ; Use the strategies that always work ; Do what wealthy and sophisticated investors do ; Use modern scientific financial theory -- Epilogue: The invisible squeeze N2 - Managing your money can be confusing, and complicated advice from the financial industry just makes it harder. The authors show you three simple rules you need to follow-- and a few investment products that are necessary for an ideal portfolio. You'll put yourself in a stronger position-- and help the economy as well ER -