TY - BOOK AU - Gay,Richard AU - Charlesworth,Alan AU - Esen,Rita TI - Online marketing: a customer-led approach SN - 9780199265855 (pbk.) AV - HF5415.1265 .G39 2007 U1 - 658.872 22 PY - 2007/// CY - Oxford PB - Oxford University Press KW - Internet marketing N1 - Includes bibliographical references and index ER -