Planit, Michael. <br/><br/>
Operators are standing by :  use the power of infomercials and TV marketing to sell your products and keep customers calling / 
Michael Planit. 
 - New York :  London :  McGraw-Hill Professional ;  McGraw-Hill [distributor],  2007. 
 - xvii, 205 p. :  ill. ;  23 cm. 
<br/><br/><label>ISBN: </label>007147028X (pbk.) 9780071470285 (pbk.) 
<br/><br/><label>LCCN: </label>2007297968 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.126  / .P57 2007 
<br/><br/><label>Dewey Class. No.: </label>658.8/72