TY  - BOOK
AU  - Planit,Michael
TI  - Operators are standing by: use the power of infomercials and TV marketing to sell your products and keep customers calling 
SN  - 007147028X (pbk.)
AV  - HF5415.126 .P57 2007
U1  - 658.8/72 22
PY  - 2007///
CY  - New York, London
PB  - McGraw-Hill Professional, McGraw-Hill [distributor]
KW  - Direct marketing
UR  - http://catdir.loc.gov/catdir/enhancements/fy0737/2007297968-b.html
UR  - http://catdir.loc.gov/catdir/enhancements/fy0737/2007297968-d.html
UR  - http://catdir.loc.gov/catdir/toc/fy0714/2007297968.html
ER  -