TY  - BOOK
AU  - Haedicke,Michael A.
TI  - Organizing organic: conflict and compromise in an emerging market 
SN  - 9780804795906
AV  - HD9005 .H24 2016
U1  - 338.4/76413020973 23
PY  - 2016///]
CY  - Stanford, California
PB  - Stanford University Press
KW  - Natural foods industry
KW  - United States
KW  - History
KW  - Food industry and trade
KW  - Industrial organization
KW  - fast
KW  - Lebensmittelproduktion
KW  - gnd
KW  - Biologischer Pflanzenbau
KW  - Alternativbewegung
KW  - USA
N1  - Includes bibliographical references (pages 195-212) and index; Introduction : visions of transformation and growth : institutional logics and social processes in the organic sector -- Breaking ground for a new agriculture : transformation and expansion during the organic sector's early years -- Stabilizing the market, dividing the field : federal regulation, field settlement, and the emergence of conflict -- The rise of big organic : market convergence and the elaboration of the expansionary vision -- The politics of organic integrity : reasserting transformative ideals from the margins -- Caught in the middle : negotiating compromise in organic co-op stores -- Institutional logics and social processes revisited : insights from the organic sector
N2  - "Tracing the history of the organic food sector, Michael A. Haedicke charts the development of two narratives that give way to competing institutional logics. Social activists contend that organics can break up the power of big agribusiness. Alternatively, professionals who are steeped in the culture of business emphasize the potential of market growth for fostering better behemoths. Independent food store owners are left to reconcile these notions as they construct their own identities and hone their business plans"--Page [4] of cover
ER  -