TY  - BOOK
AU  - McGowan,Bill
AU  - Bowman,Alisa
TI  - Pitch perfect: how to say it right the first time, every time 
SN  - 9780062472939
AV  - HF5718 .M4332 2016
U1  - 658.452 23
PY  - 2016///
CY  - New York, NY
PB  - Harper Business, an imprint of HarperCollins Publishers
KW  - Business presentations
KW  - Interpersonal communication
KW  - Oral communication
KW  - fast
N1  - The language of success -- The principles of persuasion -- The headline principle -- The Scorsese principle -- The pasta-sauce principle -- The no-tailgating principle -- The conviction principle -- The curiosity principle -- The Draper principle -- How to think on your feet -- The seven principles at work -- The seven principles at home -- The seven principles and you
N2  - BUSINESS COMMUNICATION & PRESENTATION. Emmy Award-winning correspondent Bill McGowan --coach to some of the biggest names in business and entertainment-- teaches you how to get your message across and get what you want with pitch perfect communication. -- Saying the right thing the right way can make the difference between sealing the deal and losing the account, getting a promotion, or getting a pink slip. It's essential to get the right message across to the right person at the right time. In Pitch Perfect, Bill McGowan shows you how to craft the right message and deliver it using the right language -- both verbal and nonverbal. Pitch Perfect teaches you how to overcome common communication pitfalls using McGowan's simple Principles of Persuasion, which are highly effective and easy to learn. With Pitch Perfect you can harness the power of persuasion and have people remembering you long after you've left the room
ER  -