TY  - BOOK
AU  - Parker,Geoffrey
AU  - Van Alstyne,Marshall
AU  - Choudary,Sangeet Paul
TI  - Platform revolution: how networked markets are transforming the economy and how to make them work for you 
SN  - 9780393249132
AV  - HF5415.1265 .P3674 2016
U1  - 658.8/72 23
PY  - 2016///]
CY  - New York
PB  - W.W. NORTON & Company
KW  - Internet marketing
KW  - Strategic planning
KW  - fast
KW  - Service Delivery Platform
KW  - gnd
KW  - Electronic Commerce
N1  - Includes bibliographical references and index; Preface -- Today : welcome to the platform revolution -- Network effects : the power of the platform -- Architecture : principles for designing a successful platform -- Disruption : how platforms conquer and transform traditional industries -- Launch : chicken or egg? eight ways to launch a successful platform -- Monetization : capturing the value created by network effects -- Openness : defining what platform users and partners can and cannot do -- Governance : policies to increase value and enhance growth -- Metrics : how platform managers can measure what really matters -- Strategy : how platforms change competition -- Policy : how platforms should (and should not) be regulated -- Tomorrow : the future of the platform revolution -- Acknowledgments -- Glossary -- Notes -- Index
N2  - An inside look at the transformative potential of the platform business model shares comprehensive explanations of how platforms use technology to match producers and consumers while unlocking hidden resources and creating new forms of value
ER  -