Reillier, Laure Claire, 1971-

Platform strategy : how to unlock the power of communities and networks to grow your business / Laure Claire Reillier and Benoit Reillier. - xviii, 221 pages : illustrations ; 26 cm

Includes bibliographical references and index.

Introduction to platform businesses -- The meteoric rise of platform businesses -- What is a platform business? -- Economic characteristics of platforms -- Platforms as business models -- Platform-powered ecosystems -- Lifestages of platforms : design -- Platform ignition: proving the concept -- Platform scaling : reaching critical mass -- Platform maturity : defending profitable growth -- Platform pricing -- Trust, governance & brand -- Platforms, regulation and competition -- Competing against platforms -- The future of platforms -- Index.

9781472480248 1472480244

2016047587


Multi-sided platform businesses--Planning.
Strategic planning.

HD9999.M782 / R45 2017

658.4/012