McGivern, Yvonne. <br/><br/>
The practice of market research :  an introduction / 
Yvonne McGivern. 
 - 3rd ed. 
 - Harlow, England ;  New York :  Prentice Hall/Financial Times,  2009. 
 - xxx, 548 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references (p. [529]-536) and index. 
<br/><br/><label>ISBN: </label>0273717073 (pbk. : alk. paper) 9780273717072 (pbk. : alk. paper) 
<br/><br/><label>LCCN: </label>2008034380 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research--Methodology.<br/>Social sciences--Research--Methodology.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .M3827 2009 
<br/><br/><label>Dewey Class. No.: </label>658.83