TY - BOOK AU - Steane,Jamie TI - The principles & processes of interactive design SN - 9782940496112 AV - NK1520 .S74 2014 U1 - 741.6 23 PY - 2013///] CY - New York PB - Bloomsbury KW - Commercial art KW - Data processing KW - Graphic arts KW - Digital media KW - Design KW - DESIGN KW - General KW - bisacsh KW - Gebrauchsgrafik KW - gnd KW - Computergrafik KW - Webdesign KW - Arte comercial KW - Procesamiento de datos KW - Artes gráficas KW - Medios digitales KW - Diseño N1 - Includes bibliographical references (page 202) and index; Introduction--Research for interaction--Design development--Colour and image--Digital typography--Grids and layouts--Interactive formats--Presenting your ideas--Conclusion N2 - "The Principles and Processes of Interactive Design is for new designers from across the design and media disciplines who need to learn about the fundamental principles and processes behind designing for digital media. This book is intended as both a primer and companion guide, that covers the design essentials from a digital perspective: user-based design research and development, digital colour and image, typography and hypertextuality, working with digital formats, screen-based grids and layouts, and storyboards and system mapping, as well as offering general guidance on how to present your ideas. Featured contributors include: Moving brands;The Chase; Happy Cog; Red Bee; BBC iPlayer; Imaginary Forces; and Bibliotheque Design"-- ER -