Tapp, Alan. <br/><br/>
Principles of direct and database marketing :  a digital orientation / 
Alan Tapp. 
 - 4th ed. 
 - Harlow :  Financial Times Prentice Hall,  2008. 
 - xvi, 517 p. :  ill. ;  25 cm. 
<br/><br/> Includes index.  Previous ed.: 2005. 
<br/><br/> This title offers a focused discussion of direct marketing linking academic theory to the everyday practices in the commercial world. 
<br/><br/><label>ISBN: </label>9780273713029 (pbk.) 0273713027 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct marketing.<br/>Database marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.126  / .T35 2008 
<br/><br/><label>Dewey Class. No.: </label>658.872