Kotler, Philip <br/><br/>
Principles of marketing / 
Philip Kotler, Gary Armstrong. 
 - 13th ed., global ed. 
 - Upper Saddle River, NJ :  Pearson,  2010 [i.e. 2009] 
 - 637 p., [127] p. :  ill. ;  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780137006694 (pbk.) 0137006691 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8