TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary ǂq (Gary M.)
TI  - Principles of marketing
SN  - 9780137006694 (pbk.)
U1  - 658.8 22
PY  - 2010/// [i.e. 2009]
CY  - Upper Saddle River, NJ
PB  - Pearson
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -