Perreault, William D. <br/><br/>
Basic marketing :  a marketing strategy planning approach / 
William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy. 
 - 18 ed. 
 - New York :  McGraw-Hill/Irwin,  2011. 
 - p.  cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780073529950 (alk. paper) 0073529958 (alk. paper) 9780071221108 
<br/><br/><label>LCCN: </label>2010032240 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .M369 2011 
<br/><br/><label>Dewey Class. No.: </label>658.8