Palmer, Adrian. <br/><br/>
Principles of services marketing / 
Adrian Palmer. 
 - 6th ed. 
 - Maidenhead :  McGraw-Hill Education,  2011. 
 - xvii, 525 p. :   ill. ;   26 cm. 
<br/><br/> Previous ed.: 2008. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780077129514 (pbk.) 0077129512 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8