Lury, Giles, The prisoner and the penguin : and 75 modern marketing stories / Giles Lury. - 160 pages ; 22 cm ISBN: 9781907794513 1907794514 LCCN: 2013432040 Subjects--Topical Terms: Marketing.Product management.Marketing.Product management. LC Class. No.: HF5415 / .L817 2013 Dewey Class. No.: 658.8