Baker, Michael John. <br/><br/>
Product strategy and management / 
Michael Baker and Susan Hart. 
 - 2nd ed. 
 - Harlow, England ;  New York :  FT Prentice Hall,  2007. 
 - xviii, 541 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references (p. [504]-526) and index. 
<br/><br/> This is a review and analysis of the issues involved in managing products through their life cycle. The work has a managerial orientation and will be ideal for students of marketing, business studies and product development courses. 
<br/><br/><label>ISBN: </label>9780273694502 0273694502 
<br/><br/><label>LCCN: </label>2006052549 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management.<br/>New products--Management--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415.15  / .B353 2007 
<br/><br/><label>Dewey Class. No.: </label>658.5/6