The psychology of influence : theory, research and practice /
Joop van der Pligt and Michael Vliek.
- xviii, 250 pages ; 26 cm
Includes bibliographical references.
Preface -- Influence: definition, history and a model -- Introduction -- Pedagogic features: boxes, connections, and epilogues -- Attitudes and behaviour -- Persuasion through argumentation -- Cognitive heuristics -- Social heuristics -- Emotions and influence -- Punishment and reward -- Automatic influences on attitudes and behaviour -- Social norms and social comparison -- Modification of complex behaviour: from intentions to action -- Back to the future.