Jefkins, Frank William. <br/><br/>
Public relations / 
Frank Jefkins. 
 - 5th ed. /  rev. and edited by Daniel Yadin. 
 - London :  Financial Times Pitman,  1998. 
 - ix, 293 p. ;  24 cm. 
<br/><br/> The new edition of this successful textbook has been revised and updated to take account of recent developments in the field of public relations, including advances in technology such as e-mail, desk-top publishing and the Internet. 
<br/><br/><label>ISBN: </label>0273634321 9780273634324 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations.
<br/><br/><label>LC Class. No.: </label>HM263  / .J43 1998 
<br/><br/><label>Dewey Class. No.: </label>659.2