TY  - BOOK
AU  - Christensen,Mary
TI  - Be a network marketing leader: build a community to build your empire 
SN  - 9780814436820
AV  - HF5415.126 .C4877 2016
U1  - 658.8/72 23
PY  - 2016///
CY  - New York
PB  - AMACOM--American Management Association
KW  - Multilevel marketing
KW  - Direct marketing
KW  - fast
N1  - Includes index; Acknowledgments -- Introduction: it's all in your hands -- Ready to lead -- The power of network marketing -- The first steps to building your empire -- Grow your network -- Developing a community -- Create an upbeat, can-do culture -- Engage your team members on facebook -- Healthy relationships -- healthy business -- Walking the talk -- Your contacts list is king! -- Maximizing the potential of social media -- Use trade shows and events to expand your prospect pool -- Sponsoring wide and deep -- Learn to communicate -- Effective communication is job #1 -- Use print materials that reflect your best -- Connect with audiences by sharing your story -- Leading your team -- Techniques for creating an engaged community -- Get the benefits of coaching without sapping your time -- How to guide your vulnerable rookies -- Chief cheerleader: celebrate everything! -- How to motivate with competition -- Going forward -- Be a great conductor! -- Embracing change -- your competitive edge -- Conclusion -- Appendixes -- Index -- About the author
N2  - "Direct selling has long attracted people for its flexibility and money-making potential. But today, many are flocking to the business for community-connecting with others, working toward common goals, and earning income while having fun. Christensen explains how to: create a vibrant, can-do culture; communicate so people listen and respect you; make everyone feel they belong; engage team members using Facebook; coach people instead of training them; challenge your team to aim higher; celebrate team member achievements; expand your prospect pool using trade shows and events; connect with people by sharing your story; embrace change to stay ahead of the game. When you give people the community they crave, they'll be eager to join, energized to participate, and reluctant to leave. When you inspire them to contribute their best and bring others to the team, your business will take off-and never stop growing."--Publisher's description
ER  -