TY  - BOOK
AU  - Ghemawat,Pankaj
TI  - Redefining global strategy: crossing borders in a world where differences still matter 
SN  - 9781591398660 (hardcover : alk. paper)
AV  - HD62.4 .G474 2007
U1  - 658.4/012 22
PY  - 2007///
CY  - Boston, Mass.
PB  - Harvard Business School Press
KW  - International business enterprises
KW  - Management
KW  - Strategic planning
KW  - Intercultural communication
N1  - Includes bibliographical references (p. [231-247]) and index; Introduction -- Value in a world of differences -- Semiglobalization and strategy -- Differences across countries: the CAGE distance framework -- Global value creation: the ADDING value scorecard -- Strategies for global value creation -- Adaptation: adjusting to differences -- Aggregation: overcoming differences -- Arbitrage: exploiting differences -- Playing the differences: the AAA triangle -- Toward a better future: getting started
N2  - According to Pankaj Ghemawat, most economic activity - including direct investment, tourism, and communication - happens locally, not internationally. With this book, he offers practical management tools for operating across borders in a semi-globalized world
UR  - http://catdir.loc.gov/catdir/toc/ecip0712/2007009124.html
UR  - http://catdir.loc.gov/catdir/enhancements/fy1204/2007009124-b.html
ER  -