Egan, John,  1952- <br/><br/>
Relationship marketing :  exploring relational strategies in marketing / 
John Egan. 
 - 3rd ed. 
 - Harlow, England ;  New York :  Financial Times/Prentice Hall,  2008. 
 - xxi, 311 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Relationships --  100 years of marketing --  Relationships in marketing --  Relationships --  Relationship economics --  Strategy continuum --  Relationship drivers --  core firm and its relationships --  Customer partnerships --  Internal partnerships --  Supplier partnerships --  External partnerships --  Managing and controlling the relationship --  Relationship technology --  Relationship management --  Back to the future.  pt. I.  1.  2.  3.  4.  5.  6.  pt. II.  7.  8.  9.  10.  pt. III.  11.  12.  13. 
<br/><br/> "Relationship Marketing: Exploring relational strategies in marketing is a lively, engaging treatment of a vital subject. From its grounding in the theoretical and conceptual, the book reviews and analyses the importance of relationships in marketing, and their influence in modern marketing strategies. John Egan's holistic approach covers both principles and practices, is drawn in equal measure from research and application, and is an ideal text for students, researchers and practitioners."--Jacket. 
<br/><br/><label>ISBN: </label>9780273713197 (pbk. : alk. paper) 0273713191 (pbk. : alk. paper) 
<br/><br/><label>LCCN: </label>2007052391 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Relationship marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.55  / .E34 2008 
<br/><br/><label>Dewey Class. No.: </label>658.8/12