TY  - BOOK
AU  - Egan,John
TI  - Relationship marketing: exploring relational strategies in marketing 
SN  - 9780273713197 (pbk. : alk. paper)
AV  - HF5415.55 .E34 2008
U1  - 658.8/12 22
PY  - 2008///
CY  - Harlow, England, New York
PB  - Financial Times/Prentice Hall
KW  - Relationship marketing
N1  - Includes bibliographical references and index; pt. I; Relationships --; 1; 100 years of marketing --; 2; Relationships in marketing --; 3; Relationships --; 4; Relationship economics --; 5; Strategy continuum --; 6; Relationship drivers --; pt. II; core firm and its relationships --; 7; Customer partnerships --; 8; Internal partnerships --; 9; Supplier partnerships --; 10; External partnerships --; pt. III; Managing and controlling the relationship --; 11; Relationship technology --; 12; Relationship management --; 13; Back to the future
N2  - "Relationship Marketing: Exploring relational strategies in marketing is a lively, engaging treatment of a vital subject. From its grounding in the theoretical and conceptual, the book reviews and analyses the importance of relationships in marketing, and their influence in modern marketing strategies. John Egan's holistic approach covers both principles and practices, is drawn in equal measure from research and application, and is an ideal text for students, researchers and practitioners."--Jacket
UR  - http://catdir.loc.gov/catdir/toc/ecip087/2007052391.html
UR  - http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016322197&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
ER  -