Harwood, Tracy G. <br/><br/>
Relationship marketing :  perspectives, dimensions and contexts / 
Tracy Harwood, Tony Garry and Anne Broderick. 
 - Maidenhead [England] :  McGraw-Hill Higher Education,  c2008. 
 - xxii, 242 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Structured in three sections, Perspectives, Dimensions and Contexts, the text provides an overview of the key theoretical concepts and models; discussion of practical applications; reviews by both academics and practitioners; and more. Case studies and examples will be given to illustrate the ideas presented. 
<br/><br/><label>ISBN: </label>0077114221 (pbk.) 9780077114220 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Relationship marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.55  / .H37 2008 
<br/><br/><label>Dewey Class. No.: </label>658.812