TY  - BOOK
AU  - Harwood,Tracy G.
AU  - Broderick,Anne J.
AU  - Garry,Tony
TI  - Relationship marketing: perspectives, dimensions and contexts 
SN  - 0077114221 (pbk.)
AV  - HF5415.55 .H37 2008
U1  - 658.812 22
PY  - 2008///
CY  - Maidenhead [England]
PB  - McGraw-Hill Higher Education
KW  - Relationship marketing
N1  - Includes bibliographical references and index
N2  - Structured in three sections, Perspectives, Dimensions and Contexts, the text provides an overview of the key theoretical concepts and models; discussion of practical applications; reviews by both academics and practitioners; and more. Case studies and examples will be given to illustrate the ideas presented
ER  -