Ang, Siah Hwee.

Research design for business & management / Research design for business and management Siah Hwee Ang. - Los Angeles : SAGE, 2014. - xvii, 314 pages : illustrations ; 25 cm

Includes bibliographical references and index.

Fundamentals of research -- Misperceptions, challenges and judgement calls in research -- The research question -- Conducting a literature review -- Research design -- Data, sampling and measurements -- Data collection methods -- Descriptive and exploratory analysis -- Qualitative analysis -- Quantitative analysis -- Writing up -- The importance of the research environment.

9781847870261

2014930586


Business--Research--Methodology.
Management--Research.
Management--Research
Business--Research--Methodology.

HD30.4 / .A54 2014

658.0072