Research design for business & management /
Research design for business and management
Siah Hwee Ang.
- Los Angeles : SAGE, 2014.
- xvii, 314 pages : illustrations ; 25 cm
Includes bibliographical references and index.
Fundamentals of research -- Misperceptions, challenges and judgement calls in research -- The research question -- Conducting a literature review -- Research design -- Data, sampling and measurements -- Data collection methods -- Descriptive and exploratory analysis -- Qualitative analysis -- Quantitative analysis -- Writing up -- The importance of the research environment.