TY  - BOOK
AU  - Dyer,Davis
AU  - Dalzell,Frederick
AU  - Olegario,Rowena
TI  - Rising tide: lessons from 165 years of brand building at Procter & Gamble 
SN  - 1591391474
AV  - HD9999.S74 P738 2004
U1  - 338.7/67 22
PY  - 2004///
CY  - Boston, Mass.
PB  - Harvard Business School Press
KW  - Procter & Gamble Company
KW  - History
KW  - Brand name products
KW  - United States
KW  - Case studies
KW  - Product management
KW  - Soap trade
N1  - Includes bibliographical references and index; Getting started, 1837-1890 : Procter & Gamble in the commodity era -- From commodities to consumer goods : Ivory and the birth of the brand -- Assembling the elements of the enterprise, 1890-1945 -- Science in the washing machine : the story of Tide -- An explosion in consumer products -- Procter & Gamble reinvents the paper products business -- Crest : a therapeutic breakthrough in oral care -- Learning from Augusta, Lima, and Albany -- The rely crisis -- Competition and global expansion -- Learning to compete in Japan -- The diaper wars -- En río revuelto : finding the formula in Mexico and Latin America -- Pantene : building a global beauty brand -- Reshaping Procter & Gamble -- Rewriting the rules : reconfiguring the supply chain -- Winning in the white space : Procter & Gamble in Central and Eastern Europe and Russia -- Ivory, Crest, and Olay : redefining the boundaries of the brand -- Prescription for growth in health care -- Challenges in China
N2  - "Rising Tide tells the tale of P&G's 165-year journey: how it grew from a two-man soap and candle maker in 1837 into a $40 billion global brand powerhouse, employing over 100,000 people in 80 countries. As it charts that journey, the book reveals the principles and practices of brand building P&G-style: how the company learned - through trial, error, and breakthrough successes - to consistently anticipate and satisfy consumer needs."--BOOK JACKET
UR  - http://catdir.loc.gov/catdir/toc/ecip048/2003019396.html
ER  -