Services marketing :  integrating customer focus across the firm / 
Alan Wilson ... [et al.]. 
 - 1st European ed. 
 - London :  McGraw-Hill Education,  . 2008. 
 - xxiii, 623 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780077107956 (pbk.) 0077107950 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing.<br/>Customer services.
<br/><br/><label>LC Class. No.: </label>HD9980.5  / .S47 2008 
<br/><br/><label>Dewey Class. No.: </label>658.8