TY  - BOOK
AU  - Wilson,Alan
TI  - Services marketing: integrating customer focus across the firm 
SN  - 9780077107956 (pbk.)
AV  - HD9980.5 .S47 2008
U1  - 658.8 22
PY  - 2008///
CY  - London
PB  - McGraw-Hill Education
KW  - Service industries
KW  - Marketing
KW  - Customer services
N1  - Includes bibliographical references and index
UR  - http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016474272&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
ER  -