Bruhn, Manfred. <br/><br/>
Services marketing :  managing the service value chain / 
Manfred Bruhn and Dominck Georgi. 
 - Harlow, England ;  New York :  Financial Times/Prentice Hall,  2006. 
 - xxvi, 478 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references (p. 449-466) and index. 
<br/><br/><label>ISBN: </label>0273681575 9780273681571 
<br/><br/><label>LCCN: </label>2005053044 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing--Management.<br/>Customer services--Marketing--Management.<br/>Business logistics--Management.
<br/><br/><label>LC Class. No.: </label>HD9980.5  / .B78 2006 
<br/><br/><label>Dewey Class. No.: </label>658.8